Privacy Policy

1. Who We Are

456Lane Games ("we", "us", or "our") operates the website located at https://www.456lane.com. We provide free online browser games with no registration required. For any privacy-related questions, contact us at: [email protected]

2. Information We Collect

We collect minimal information. Specifically:

• Usage Data (via Google Analytics): We collect anonymised data about how visitors use our site — pages visited, time spent, device type, browser, approximate geographic location (country/city), and referring website. This data does not identify you personally.
• Cookies: Google Analytics and Google AdSense set cookies in your browser to track sessions and serve relevant ads. See Section 5 for more details.
• Log Data: Our web server may automatically record standard log information such as your IP address, browser type, and pages requested. This is standard for all websites and is used for security and performance monitoring only.

We do not collect your name, email address, phone number, or any other personally identifiable information unless you voluntarily contact us.

3. How We Use Your Information

We use the collected data for the following purposes:

• To analyse website traffic and understand how our games are used, so we can improve them
• To maintain and improve the performance and security of our website
• To display relevant advertisements via Google AdSense (when applicable)
• To comply with legal obligations

4. Google Analytics

We use Google Analytics (provided by Google LLC) to collect anonymised usage statistics. Google Analytics uses cookies to track your activity on our site. The data collected is transmitted to and stored by Google on servers in the United States.

Google may use this data in accordance with its own privacy policy: https://policies.google.com/privacy

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

5. Google AdSense & Advertising

We use (or plan to use) Google AdSense to display advertisements on our website. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our website and other websites.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our sites and/or other sites on the Internet. You may opt out of personalised advertising by visiting Google Ads Settings.

For more information about how Google uses data when you use partner sites or apps, visit: https://policies.google.com/technologies/partner-sites

6. Cookies

Cookies are small text files stored on your device by your browser. We use the following types of cookies:

• Analytics Cookies: Set by Google Analytics to track visit statistics (e.g., _ga, _gid)
• Advertising Cookies: Set by Google AdSense to serve personalised ads
• Functional Cookies: May be used to remember your game preferences (stored locally in your browser)

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of some features. Learn how to manage cookies at allaboutcookies.org.

7. Third-Party Links

Our website may contain links to third-party websites. We have no control over the content or privacy practices of those sites and are not responsible for their privacy policies. We encourage you to review the privacy policy of any third-party site you visit.

8. Children's Privacy

456Lane Games is intended for a general audience and is suitable for all ages. We do not knowingly collect personal information from children under the age of 13. Our games require no registration and collect no personal data. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

9. Data Retention

Google Analytics data is retained for 26 months by default, after which it is automatically deleted. We do not store any other personal data on our own servers beyond standard server log files, which are retained for up to 90 days.

10. Your Rights

Depending on your location, you may have the following rights regarding your data:

• Access: Request a copy of data we hold about you
• Deletion: Request deletion of your data
• Opt-out: Opt out of analytics tracking and personalised advertising
• GDPR (EU/EEA users): Rights under the General Data Protection Regulation apply
• CCPA (California users): Rights under the California Consumer Privacy Act apply

To exercise any of these rights, contact us at [email protected].

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

• Website: https://www.456lane.com
• Email: [email protected]